#IMATTER Campaign Toolkit
I MATTER is the NAACP Youth and College Division’s campaign that focuses on improving community safety by addressing the problem of gun violence and police brutality. Every day in this country, 83 people die as a result of gun violence. Black men between the ages of 15 and 19 are almost five times more likely than their white peers and more than twice as likely as their Latino peers to die from gunfire. In addition to gun violence, recent cases of officer-involved killings all over the country have become a serious concern for people of color. Young black men are 21 times likelier to be shot and killed by police than their white peers. Unfortunately, young women of color are also victims of gun violence and police brutality. The campaign is aimed at achieving the following goals:
- Increasing diversity in local law enforcement across the country
- Enhancing surveillance and accountability of police activity through body and dashboard cameras
- Establishing citizen police review boards that offer policy recommendations for officer-involved killings
Download the campaign one pager
Download the Facebook profile photo
Download the Twitter cover photo
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