#IMATTER Campaign Toolkit

I MATTER is the NAACP Youth and College Division’s campaign that focuses on improving community safety by addressing the problem of gun violence and police brutality. Every day in this country, 83 people die as a result of gun violence. Black men between the ages of 15 and 19 are almost five times more likely than their white peers and more than twice as likely as their Latino peers to die from gunfire. In addition to gun violence, recent cases of officer-involved killings all over the country have become a serious concern for people of color.  Young black men are 21 times likelier to be shot and killed by police than their white peers. Unfortunately, young women of color are also victims of gun violence and police brutality. The campaign is aimed at achieving the following goals:

• Increasing diversity in local law enforcement across the country
• Enhancing surveillance and accountability of police activity through body and dashboard cameras
• Establishing citizen police review boards that offer policy recommendations for officer-involved killings

Download the campaign one pager

Download the Facebook cover

Download the Facebook profile photo

Download the Twitter cover photo

Download the iMatter sign

Stay connected. Join our #NAACPYC email and mobile list here.

#NAACPYC Applauds ‘My Brother’s Keeper Community Challenge’

I applaud the launch of the My Brother’s Keeper Community Challenge. This innovative and exciting program provides an opportunity for communities across the country to make a commitment to addressing the obstacles and challenges facing young boys and men of color. In light of the recent incidents in Ferguson, Missouri and countless other communities, we continue – now more than ever – to empower young people across the country with the tools to create lasting positive change within their local communities.

The NAACP Youth and College Division applauds President Obama’s vision and those who work tirelessly along side us to grow this generation of youth civil rights and social justice leaders.

You can sign the challenge here.

Sammie J. Dow, MSW
National Field Director, Youth and College Division

NAACPConnect joins #NAACPYC to kick off #iMatteriVote Campaign with Twitter Town Hall

NAACP Youth and College marches on Twitter with #BlackLifeMatters #iMatter

#NAACPYC at #NAACP105

#NAACPYC on CNN discussing Justice for Michael Brown